Malboro-kun

Lil Malbuddy is a cartoon character popular in Insomnia who stars in a television show. His main appearance is in Kingsglaive: Final Fantasy XV where Nyx Ulric watches the cartoon but Lil Malbuddy also appeared in the Justice Monsters Five mobile game in a restaurant dish in Final Fantasy XV: Assassins Festival Semur Skewers and on tins of canned food in the Kingsglaive Base Camp in Insomnia in the Windows and Royal Editions of the game. Crowe Altius a member of the Kingsglaive has a smartphone charm in his likeness and Yamachang a restaurateur who cooks Galahdian cuisine wears a shirt with a Lil Malbuddy print. Source: finalfantasy.fandom.com